Only a perfectly healthy tree
also bears rich fruit...

The ancient cathedral city of Freising, only a stone’s throw from Munich’s Franz Josef Strauss International Airport, could not be better suited as a business location.

In addition to being able to act confidently as a company, speed is a fundamental economic requirement in this day and age. Yet, short and clear decision paths are only possible in companies whose structures are as slender as senata’s. “The way we read Darwin is that the faster, not the bigger ones will survive,” says Dr Werner Folger, managing proprietor of senata. For this reason the company’s declared goal is not size but speed – acting rather than reacting is everyone’s motto.

The corporation’s overview of its activities is updated daily, and cooperation with the eight Managing Directors of the associate companies is based on trust. After all, the human factor and ethics are a top priority – not only at the executive level. A
good working atmosphere is important for the simple reason that top performance is in turn demanded from committed employees. “Someone who works hard also has to enjoy working” – people all the way to the top are aware of this. That is precisely where the top executive’s Bavarian nature once again comes to the fore, something Dr Folger likes to call “demeanour”.